ESPN’s X Games Adding eSports
ESPN’s X Games will now include eSport events.
The addition of eSports to the event’s competitive roster comes as a result of a recent partnership between television network and the Major League Gaming organization. The inclusion of eSport in the X Game will put the league and its electronic athletes in the same realm as extreme physical sports such as BMX biking and skateboarding. The addition of eSports to the X Games, in turn, is one that MLG officials hope will further spread the growing sport of gaming.
“The popularity of competitive gaming and the MLG Pro Circuit is at an all-time high with millions watching the best gamers compete each month on MLG.tv,” said Don Reilley, MLG’s EVP of sales. “This collaboration with X Games will help further bring MLG to the mainstream while we provide advertisers with quality exposure and deep engagement with our fan base on MLG.tv across all platforms.”
To help launch X Game’s new eSport event, MLG will be hosting an invitational bout between the five best Call of Duty: Ghosts players in its roster. The three day competition will run from June 6th to June 8th and will be broadcast on the official MLG website as well as through the MLG apps on Xbox 360, iOS and Android.