In an effort to make parents more aware of the game ratings system, the ESRB has partnered up with Good Housekeeping magazine for a series of articles. The first article, written by ESRB President Patricia Vance, is now live on Good Housekeeping’s site.
Basically, the article covers all the things that parents need to know about game ratings, including how they are arrived at, how they work, and where to find them. Ms. Vance also discusses parental controls, using the internet for more information, and *GASP* parents actually playing games. She evens touches on the fact that the average gamer is 33 years old, and that despite that, only 8% of the games made last year were rated ‘M’.
This is a great move by the ESRB. Gamers as a whole are well aware of the great job that the ESRB does in rating games that are hitting the market. Now, if the organization continues with these types of initiatives, they’ll have the average parent at home understanding that as well, and that is definitely a good thing. Not only that, but these types of efforts can help to educate the average non-gamer out there on how our industry really works, instead of them heir opinions based on what some talking head on CNN says.
3 Comments to ESRB Appears in Good Housekeeping Magazine
by: Joelteon7
On June 5, 2007 at 7:39 am
No offence, but I think we have the best system in this country (UK) for game ratings.
12, 15 and 18. That’s it. No “Well, you need to be 18, but you’re only 17″. If you’re not the age, that’s it. Nice and simple. No additional labels needed. Simple. Clear-cut.
by: LogicPTK
On June 7, 2007 at 11:59 pm
Our Aussie ratings have for years been missing the 18+ and still we cannot seem to push them for it, so instead of us trying not to sell to minors we must order our AO games from overseas still, and thats really good for our industry.
Im so annoyed by it 6 years running.
by: LogicPTK
On June 8, 2007 at 12:00 am
Our Aussie ratings have for years been missing the 18+ and still we cannot seem to push them for it, so instead we must order our AO games from overseas still, and thats really good for our industry.
Im so annoyed by it 6 years running.