Fable III to Get Episodic Release After Retail Launch
Peter Molyneux is one of those people who you can count on to do things a little differently than everyone else. At the recent GameHorizon conference, he lived up to his reputation, calling game demos, “A horrible concept.”
He mentioned this as he was discussing the fact that Fable III will be released in an episodic format soon after it hits retail. This isn’t the first time Fable has done this. About nine months after Fable II released, the game showed up as episodic content on XBox Live.
It turns out that release had 1.6 million downloads and netted a tidy $15 million. No wonder he wants to do it again. The goals are a little higher now, as Molyneux says he wants to sell five million units with Fable III, and has a profit target of $150 million. Says Molyneux,
“We are driving to sell more than five million units and to make a profit in excess of $150 million. We have to do that because if a franchise doesn’t reach that level it will inevitably wither.”
That’s an ambitious goal, indeed. To help reach it, they’re planning to release the first chapter entirely free. Once you finish the first chapter, you’ll have the option to buy the next episode, or even the whole game.
This is likely something that we will see become more prominent in the future, as digital distribution tries to take over the gaming world.
So, how will you buy Fable III when it hits on October 26? Retail, or digital? XBox 360, or PC? Either way, I’ll bet you enjoy it.