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At the stroke of midnight last night, the blockbuster holiday season officially ignited with a bang, as Gears of War 3 hit store shelves with more than 20,000 retailers worldwide marking the occasion with midnight madness events. At the blockbuster games marquee launch event in New York City at the Best Buy Theater, well over a thousand rabid fans flocked to the launch party in iconic Times Square to be among the first to experience the years highest-rated Xbox 360 exclusive.