FTC: Retailers Prevent 87% of Underage Game Sales

The FTC today released the results of its latest undercover shopper audit testing retailers’ compliance with store policies regarding the sale of various entertainment media products.

One key finding was that video game retailers currently enforce age-based ratings 87% of the time. In other words, 87% of the time a kid tries to buy an M-rated game, he will be denied. The FTC press release goes on to explain that this result surpasses the rate of restriction for other media types tested.

ESRB president Patricia Vance said:

“We applaud video game retailers for once again demonstrating our industry’s ongoing commitment to parents. Enforcement of video game sales policies continues to be substantially higher than that for any other entertainment industry. This success is due in part to retail partnership programs like the ESRB Retail Council, through which we regularly conduct our own mystery shops to help retailers maintain a high level of store policy enforcement. We will continue these responsible efforts with unwavering dedication to serving parents.”

Once again, this means that it is up to parents to determine what games they want to allow their children to play.

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