Games Industry Says E3 Must Change or Die
Some of the games industry’s most influential people are aiming some sharp criticism at the Entertainment Software Association’s E3 Expo.
According to the San Francisco Chronicle, EA boss John Riccitiello has had enough of E3′s more intimate setting.
“I hate E3 like this.”
“Either we need to go back to the old E3, or we’ll have to have our own private events.”
Ubisoft US boss Laurent Detoc was less kind.
“E3 this year is terrible. The world used to come to E3. Now it’s like a pipe-fitters show in the basement,” he declared.
The E3 Expo has gone from a must attend gala every May hosting 60,000 souls to a much smaller event. Although the E3 2008 was relocated back to LA, only 5,000 attended and several regulars dropped out of the line up including Activision, Codemasters, Her Entertainment, id Software, Lucas Arts, NCSoft and Vivendi.
Nintendo had previously assured its support for E3. However Nintendo’s Shigeru Miyamoto has stated that the company’s core games will no longer be showcased at the expo according to GamesIndustry.biz.
“For a very long time, E3 was an event where — and certainly Nintendo included — catered specifically to the core gamer. Now we look at more … an opportunity for us to introduce new concepts and new types of play that we intend to bring to the broader audience, particularly because of the media that gathers at E3 now,” said Miyamoto to MSNBC.
It seems that the E3 Expo of today is missing more than just booth babes. The message from the industry is becoming clear; either the ESA restores E3 to its former glory or the expo will continue to fade away.
So the big question is… will E3 return to its hay day or will PAX take its place as the US expo to attend?