Dragon Oath is a massively multiplayer game focused on martial arts and community building. Based on the very popular Chinese novel “Tian Long Ba Bu” (Tale of Eight Demigods), it incorporates many missions and activities that follow the original storyline, which has also been adapted to add new features and characters. These elements allow players to develop their own personalized experiences, and also to foster virtual social relationships, which we have designed to appeal across a diverse range of interests.
The combination of martial arts and community building has strong appeal. Fighting-based games often have high player participation when they are launched due to the excitement level of the content, but users may leave rapidly as their initial enthusiasm fades. Conversely, community-based offerings can experience more gradual growth as they build their relationships with each other. However, they also tend to have longer life spans since these bonds strengthen over time.