GameStop CEO Says Online Pass is a Good Thing
In a quarterly financial call, GameStop CEO Dan DeMatteo addressed the elephant in the room: EA’s Project Ten Dollar, with its Online Pass, and other similar schemes by publishers to get something out of used game sales.
“We see that as extending the life of titles and broadening the base of players,” DeMatteo said. “We do not anticipate an impact to our used game margins.”
But that’s not all. DeMatteo said GameStop is prepped and ready to start selling DLC in their stores. He said doing so “extends the reach of the GameStop brand as a multichannel game destination. We’re having convos with multiple publishers on leveraging the potential of digital sales at GameStop stores.”
At this point, it seems like the only folks going crazy over these bundled codes and DLC packs are the consumers, whereas publishers and retailers are staying calm and figuring out what will work without somebody screwing over someone else. The above-mentioned consumers, on the other hand, may think they’re the ones getting screwed here, but that’s a different conversation. But I will say this: publishers and retailers cooperating is not a bad thing.