GameStop Dishing Out Catwoman Codes with Arkham City Used Sales
We found out earlier this week that Warner Bros. and Rocksteady were locking the Catwoman playable content behind a one-time “VIP code” that comes in the new version of the game — like basically everyone everywhere is doing in order to fight off used game sales. You can get at the Catwoman content without the code, but it’ll cost you $10 on the platform of your choice.
But now it turns out GameStop will be distributing VIP codes for free with used copies of Arkham City, according to a leaked internal memo obtained by Kotaku. GameStop had an earlier deal with Warner Bros. for similar codes for Mortal Kombat, which seems to suggest the two companies have some kind of money-changing-hands type deal going, I suspect. Codes like these are meant to weaken losses due to resales, but GameStop’s business is mostly resale — so it seems a bit counter-intuitive. I bet GameStop paid for the privilege of being your free code distributor; or maybe it was to make up for the horrific PR botch last time GameStop touched online codes when Deus Ex: Human Revolution was launched.