GameStop is Rollin’ In Dough After the Holidays
Everybody knows the holidays are quite a lucrative time period for retailers, but if you’re curious what that means for GameStop, well, stop wondering, because I’m about to tell you.
GameStop recorded sales of $3.02 billion in November and December. Yeah. That’s a record for them and an increase of 5% over last year, which is a difference of $150-ish million, aka chump change. Sales were up in all individual areas, with the biggest increase, of course, coming in “peripherals and PC Games” (that’s really a category) thanks to the Move and WoW: Cataclysm. Hardware also saw a health-ass bump what with Kinect moving a hella massive buttload on its own.
But the strangest stat of this news is that online purchases doubled last year’s numbers. How is that? GameStop has the same website now that they had last year, right? Did they have some badass holiday shipping deal or something? This seems kinda odd.
GameStop prexy Tony Bartel commented on that, putting some PR spin on it: “GameStop.com sales rose more than 100 per cent versus last year, far outpacing online industry growth during the period, remaining the fastest growing website in the videogame space.”
Yeah, but why is that? Are you growing quickly because nobody ever used your website before or is this like some legit exciting wow growth from already robust online sales? Hmm. More specifics and quotes at GI.biz
Amusingly, all this news was met by GameStop’s stock dropping 4.6% today.