GameStop Is Very, Very Sorry About Ripping Off Their Customers
This hasn’t been a great week for video game retailer GameStop. Earlier this week it became known that Corporate HQ had ordered employees to remove the OnLive coupon from PC copies of Deus Ex: Human Revolution. What’s worse, all evidence suggests that GameStop fully intended to pretend that missing coupons were packaging errors. Sneaky, and slimy, and it caused something of a PR problem for them, since no one likes paying full price for the privilege of being robbed.
When their brazen dishonesty was exposed, they first offered little comment aside from a pathetic justification that failed to address their dishonesty. Then they simply pulled all PC copies of DXHR and stopped selling them. This did nothing to make the problem go away, so today, after nearly a week of hoping they could ride this out, they’ve finally decided to beg for forgiveness. Joystiq is reporting that earlier today, GameStop employees were informed that an apology will be going out to GameStop customers. That apology reads:
“Dear GameStop customer,
Earlier this week, GameStop removed a competitor’s coupon from standard edition PC versions of Deus Ex: Human Revolution, a recent release by Square Enix. We were not aware that the product box would contain this competitor’s offer. We regret the events surrounding this title release and that our customers were put in the middle of this issue between GameStop and Square Enix, the publisher of this game. And for this, we are truly sorry.
For your inconvenience, we would like to offer you a free $50 GameStop gift card and a Buy 2 Get 1 Free pre-owned purchase. We want to earn back your trust and confidence in the GameStop experience. Please bring in this email and your store receipt or order confirmation from GameStop.com and present it to a Game Advisor.
“We were not aware that the product box would contain this competitor’s offer.” Sure, sure you weren’t. Now the question is, will OnLive take any action? Will Eidos Montreal? We’ll keep you posted. In the meantime, let’s all point and laugh at GameStop. Because this has to be one of the dumbest and most preventable corporate cock-ups ever recorded.