GameStop Is Very, Very Sorry About Ripping Off Their Customers

This hasn’t been a great week for video game retailer GameStop. Earlier this week it became known that Corporate HQ had ordered employees to remove the OnLive coupon from PC copies of Deus Ex: Human Revolution. What’s worse, all evidence suggests that GameStop fully intended to pretend that missing coupons were packaging errors. Sneaky, and slimy, and it caused something of a PR problem for them, since no one likes paying full price for the privilege of being robbed.

When their brazen dishonesty was exposed, they first offered little comment aside from a pathetic justification that failed to address their dishonesty. Then they simply pulled all PC copies of DXHR and stopped selling them. This did nothing to make the problem go away, so today, after nearly a week of hoping they could ride this out, they’ve finally decided to beg for forgiveness. Joystiq is reporting that earlier today, GameStop employees were informed that an apology will be going out to GameStop customers. That apology reads:

“Dear GameStop customer,

Earlier this week, GameStop removed a competitor’s coupon from standard edition PC versions of Deus Ex: Human Revolution, a recent release by Square Enix. We were not aware that the product box would contain this competitor’s offer. We regret the events surrounding this title release and that our customers were put in the middle of this issue between GameStop and Square Enix, the publisher of this game. And for this, we are truly sorry.

For your inconvenience, we would like to offer you a free $50 GameStop gift card and a Buy 2 Get 1 Free pre-owned purchase. We want to earn back your trust and confidence in the GameStop experience. Please bring in this email and your store receipt or order confirmation from GameStop.com and present it to a Game Advisor.

Sincerely,
Paul Raines
CEO, GameStop”

“We were not aware that the product box would contain this competitor’s offer.” Sure, sure you weren’t. Now the question is, will OnLive take any action? Will Eidos Montreal? We’ll keep you posted. In the meantime, let’s all point and laugh at GameStop. Because this has to be one of the dumbest and most preventable corporate cock-ups ever recorded.

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8 Comments on GameStop Is Very, Very Sorry About Ripping Off Their Customers

JosephPS3

On August 26, 2011 at 3:13 pm

You have to give them credit for making a decent apology and genuine attempt to win customers back. But it still angers me that they even tried this. I would be weary of supporting Gamestop because what if they had a monopoly. I don’t think they would have changed their policy and provided this compensation. I’m still going to just use them for specials and promotions and buy any regularly priced items from elsewhere so Gamestop never becomes a monopoly

Red Menace

On August 26, 2011 at 5:19 pm

I really don’t blame them for not wanting to sell a competitors service, I mean, what business would do that? It’s apparent Steam won’t. What upsets me is how they went about it so underhandedly.

drsgfire

On August 26, 2011 at 7:27 pm

I hate EA!!!!! Oh, is that not what this post is about :)

Yea… I stopped shopping at Gamestop forever ago when they started screwing pc gamers over in trade-ins.

zach

On August 26, 2011 at 8:50 pm

OK if you were dumb enough *cough* to buy from failstop take your $50 card buy a game you’ve been wanting and never go back again.

Darkraidor

On August 26, 2011 at 9:01 pm

lets all boycott Lamestop!

Ross Lincoln

On August 26, 2011 at 9:03 pm

Zach, I personally prefer LameStop. And also, what you say: Word.

JosephPS3

On August 27, 2011 at 6:19 am

Gamestop does have great promotions though. I went over my receipts and I was able to get 7 2011 blockbusters for just $30. I got Deus ex, Rage, batman, Dark souls, Uncharted, Skyrim, Battlefield all for $30 because I took advantage of their trade 3 get it free and trade 2 and get it for $10.

As long as your trade game is worth at least $8 they bump it up to $20 or $25. Some of the games I traded: Dragon Age, DA awakening, mafia2, red dead, civilization revolution, valkyria chronicles, Ninja Gaiden2, Apache, God of war Collection, Dynasty Warriors6 x 4 times and others but can`t remember.

With Dynasty Warriors6, I went to other private game stores and traded in old games that Gamestop don`t value $8 or more and traded it in for Dynasty Warriors 6 cause they give you $25. So I traded Killzone2, Red Alert, Darksiders, Hot SHot Golf, Motorstorm pacific rift etc. I had to pay a little extra to the private game store to make the trade and taxes at Gamestop. All together my out of pocket expense was just around $30 for 7 top 2011 games that would have cost me clost to $500 with taxes!

You should all do that if you have some old games lying around that you`ve played to death and don`t mind trading it in for new up to date 2011 blockbusters.

ian

On March 16, 2012 at 7:34 pm

hey guess who is a gamestop employee or someone paid him … joseph you are so obvious !
every gamer should know gamestop is a rip off . €5 more than most places on new releases . they totally screw you on trade-ins ( others give you as much as twice as much ) they also try and rip you off with their €3 game protection con and the staff play new games for few days and sell them as new after ! i will never shop there again and neither should you