GameStop to Work Casual Games into Holiday Sales
Suddenly, it seems, the video game industry is starting to realize that there is money to be made in creating video games which fanb0yz won’t enjoy, but everyone else will.
GameStop announced today that they are going to be creating an entire section of their stores this season devoted to children’s and family friendly titles. And this just might be a good thing.
“This is for the gift-giver who is not coming into our stores on a regular basis,” Bob McKenzie, GameStop’s Senior Vice President for Merchandising, said in a New York Times article today. “This section is anything from Mario Kart to Zoo Tycoon to Nintendogs. The Cars game has been a big seller, Lego Star Wars, Hannah Montana and so on.”
Is it just me, or has the Wii brought about a larger change in getting more people to play video games? Maybe it’s a number of factors, but the industry is starting to pay close attention to the habits of casual gamers.
“There is a real breadth of properties now appealing to a much broader audience than we’ve seen before,” Daniel A. DeMatteo, Chief Operating Officer of Gamestop, said in the article. “Honestly, we are having to retool the way we think of things in our stores in terms of merchandising, layout and also customer service because it is no longer only the hardcore gamer walking in who knows exactly what he wants.”
We’ve also seen other evidence of an industry move toward casual gaming today, with Chris covering Take-Two forming its own casual gaming company. I’m sure we’ll see some other interesting changes as the holiday season approaches.
via New York Times