GameStop Wants to Link to Your Xbox Live Account (One Day)

In a world where lots of retailers are finding their brick-and-mortar video game business suffering (Toys ‘R’ Us is feeling some particular pain), GameStop continues to flourish and thinks stores and salespeople still have a place.

That’s according to an interview by Ars Technica of Shawn Freeman, senior vice president and general manager of Digital at GameStop. After posting record sales for the holidays, Freeman says the company is pushing to find ways to bridge the gap between digital content and buying in-person.

Here’s a clip from the Ars article quoting Freeman:

‘Ultimately, we want to reduce even more of that friction, so when you buy that map pack in our store, we’re going to be able to associate your Xbox profile with your GameStop profile, and then automatically push that to your download queue.’ When you arrive home and turn on your system, the newly puchased content downloads directly; or, if you keep your system on all the time, the content is already there waiting for you.

This isn’t a pie in the sky idea; Freeman told Ars that this is something GameStop is actively working on with partners.

GameStop moves a lot of digital content from their stores. Microsoft Points cards for Xbox Live, Freeman said, sell about as well in GameStop stores as players buying the points straight off their Xboxes. The same is true for credit on the Playstation Network, and GameStop has started selling downloads for specific DLC, like map packs. So finding ways to link those two experiences and streamline them makes sense.

That sounds like a pretty good idea, especially if GameStop finds a way to make DLC cheaper or otherwise more exclusive when bought in physical stores. It’s already doing that kind of thing with preorder bonuses — although the generally suck. Let’s see some price reductions and bundle deals, Mr. Freeman.

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