GameStop: Xbox One Sales on the Rise Since Price Drop
Microsoft’s price cut for the Xbox One may have already boosted interest among consumers.
That, at least, is the impression of GameStop president Tom Bartel. Speaking about the subject recently, Bartel revealed that the game-centric retail chain has seen a bump in the reservation and sales of Xbox Ones.
“I definitely think we’re already seeing in our stores with our reservation program as well as dialogue with PowerUp Rewards [members that] there’s a stronger demand as a result of the price drop,” said Bartel. “The good news for us is… we’ll sell a lot more units.”
This will likely be welcome news for Microsoft which made a fairly substantial compromise with its recent decision to start offering consumers the option to buy the Xbox One free of the Kinect. The company had previously been adamant in its desire to bundle the peripheral with the console, even in spite of the fact that it led to the Xbox One costing a hundred dollars more than Sony’s PlayStation 4. The PlayStation 4, in turn, would go on to outsell the Xbox One consistently since its launch.