Gamestop/EB Games Now Resorting To Outright Trickery To Sell Used Games

Kotaku is reporting on a bit of wonderful con artistry coming out of Gamestop’s other chain, EB games. It seems EB Games’ Canadian stores have decided to entirely eliminate the visible distinction between new and used games. An internal document Kotaku got their hands on describes the wonderful new policy in stark detail:

Lest you think this is an attempt to trick people into buying the new copy of a game, rest assured it’s far dickier. As we’ve previously noted, sales of used games account for half of Gamestop’s business. Sure, the used and new games will still be identified with a stickered description, but use of the same color for both tags is very likely to slip past the attention of shoppers who aren’t prepared in advance to read, rather that see-by-color, the difference. Furthermore, according to the employee who brought this to Kotaku’s attention, the actual policy is to slip new copies behind the used copies.

What this means is that unwitting customers might be tricked into purchasing used copies when they actually wanted the new copy. SNEAKY, you guys. But I guess they have to do something to offset costs from the inevitable failure of their stupid streaming games service.

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1 Comment on Gamestop/EB Games Now Resorting To Outright Trickery To Sell Used Games

phillip fraley

On November 27, 2011 at 9:38 am

this isn’t what made them a big company it was trying to give the consumers a good experience so they would come back and be loyal customers this is just crap this company is being run by terrible leaders