Gaming For AIDS Awareness
mtvU and the Kaiser Family Foundation have teamed up to bring a new competition to gamers. “Change the Course of HIV Challenge” looks to gamers, artists, and students to propose a viral, web-based video game concept to raise awareness about HIV/AIDS in the United States. Kaiser and MTV are allotting $75,000 for the development and marketing of the title. The partnership is hoping to mirror the success of the student developed web game “Darfur is Dying“.