Gears' Bleszinski Not Intimidated by Casual Gaming Trend

Cliff Bleszinski and his team don’t feel threatened by casual gamers. The Gears of War creator is confident in the success of Gears of War 2 despite Microsoft courting casual gamers and pushing family-oriented games.

Bleszinski told GamesIndustry.biz in a recent interview that Gears of War 2 has appeal for casual gamers as well as hardcore fans.

“Microsoft currently has to walk that line right now where they’re selling a game that’s a bit more hardcore like a Gears while trying to expand the installed base in regards to casual gamers,” he said.

“Thankfully I’m in a position where I’m just trying to make the best game possible, but at the same time make sure that Casual [difficulty] is truly, truly easy, as well as having a little bit of heart in the story with a game that, yes, it’s about monsters, yes, it’s about chainsaws and blood, but it’s also about a guy who’s looking for his wife.

“There’s still a fair amount of jock, fratboy, macho bullshit in the game – I’m not going to lie. But at the same time, there’s a little bit more personal elements in there, and some of the themes in the game with loss, retribution and the sadness of war, I think they’re coming through a lot more in this game.”

Blezinski goes to say that although many developers specializing in hardcore games are uncomfortable or even feel threatened by the rising numbers of casual gamers, Epic isn’t one of them. He adds,”We say anybody playing videogames in our opinion is a very, very good thing.”

I’ve got to say I feel the same way. The more people exposed to gaming, the less alien and misunderstood gamers and videogames become. If you introduce people new to gaming gradually they may eventually work up the courage to try more hardcore games as they gain confidence in their skills.

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7 Comments on Gears' Bleszinski Not Intimidated by Casual Gaming Trend

Buddy Love

On September 29, 2008 at 2:40 pm

I also agree. The next generation of gamers makes up for the stupid old s who don’t get it, like Jack Thompson. I’m 22 and my 16 year old brother is better than me. He’s been gaming since he was 10. Not Mature rated games since then, but he plays them now. He’s mature enough. And he’s really good. Not just at like Pokemon, but Halo 3, Gears, Bioshock, Mass Effect. His collection is better than mine. So he’s not casual, but he started that way.

Strategos

On September 29, 2008 at 4:02 pm

I agree that a rising population of gamers can be a good thing, I, being a gamer since a very young age, find it rather annoying, and even infuriating in some cases, when things we gamers and internet geeks take pride in are demeaned or given less meaning when used by these *gasp* noobs. I walk around town and hear kids say “epic fail” and I throw up a little in my mouth. These kids have probably never even heard of 4chan, they just look at the lolrus and Rick Astley on YouTube and think that the machinima “The Leet World” truly is 1337. Ha! As if. I’ll play Call of Duty 4 and when I utterly destroy this new generation, they’ll tell me I have no life, when I barely play games on weekdays, or call me a noob. I originally thought it was clever when Jeremy called T-bag a noob in PurePwnage, but recently I’ve been legitimately insulted when one of these new meatbags calls me a noob. I might be screwed up, but I guess the anonymity of the internet plus a kid who thinks he’ll be popular and cool for gaming equals a complete . I don’t mind a larger population that understands gaming more, but please don’t ruin it for me.

jaydee

On September 29, 2008 at 11:27 pm

gears of war sucks, so does epic

Heru-Ur

On September 30, 2008 at 3:55 am

This dude is an idiot. An idiot with alot of money, but an idiot none the less.

ManOfTeal

On September 30, 2008 at 8:29 am

Cliff is the Rock Star of gaming…..can you think of anyone better than him to represent gamers to the general public?

Reggie Fils-Aime perhaps?……I think not.

Go Marlins!!!!

Serio

On September 30, 2008 at 9:30 am

Cliff is playing with fire, and it’s only because of the community he hasn’t been burnt yet! Even though i’m a PC gamer(i do own a 360), i agree with him. It’s too late to do anything about piracy, so why even bother with PC Games anymore? Heck, they even spare a few coins on consoles since they only need to test it on one spec, not a wide range of specs.

ikiddo

On September 30, 2008 at 1:12 pm

@Serio .. Pc gaming is not dying. Pc gaming is just to god damn confusing for the general idiot and you know it as well as I do that the system reqs thing can get really bloody confusing.