GOG Boss Says Massive Discounts are ‘Bad For Gamers’

Good Old Games managing director Guillaume Rambourg has plenty of reason to criticize Steam, being one of its closest rivals. His choice of criticism, however, may shock you. He’s chosen to admonish the service’s famous sales, claiming that their typically massive discounts are less healthy for gamers than our wallets may lead us to believe.

“Heavy discounts are bad for gamers,” he told Rock, Paper, Shotgun. “If a gamer buys a game he or she doesn’t want just because it’s on sale, they’re being trained to make bad purchases, and they’re also learning that games aren’t valuable.”

He argues that impulse purchases based on sale prices are “not good for anyone.” A bizarre claim, given that GOG frequently has large sales on a selection of games that are already very reasonably priced. According to Rambourg, however, GOG sales are different because they’re not quite as generous as Steam’s. What a convenient line of thinking.

“Our average sale tends to be around 40% – 50% off; that’s plenty of incentive to pick up a game if you’re interested or if you just think you might like to try it because you’re not sure about the game, but not some crazy 75% or 85% discount that damages the long-term value of a game,” he explained.

I love GOG and everything, but I think the man’s using some very vague logic to admonish Steam while keeping his own company in the clear. Product devaluation is a prevalent problem in the industry, especially in the retail market, but I don’t think Steam could be accused of adding to it with its temporary sales. It typically discounts games at a point where the only interested consumers left are the ones who were waiting for a big price drop in the first place. Not to mention, it’s fairly insulting to consumers to suggest they’re too stupid to keep their money in their wallets. While we’re all prone to the odd impulse buy, even small purchases are usually accompanied by a little internal debate. Only the very rich or the truly stupid will just dish out cash, sight unseen, just because an item is 75% off.

Now if we want to talk about $60 retail games that will become $40 within two weeks, we can talk about a real problem.

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3 Comments on GOG Boss Says Massive Discounts are ‘Bad For Gamers’


On April 17, 2012 at 11:48 am

That is such a bull$#!^ argument. I buy games on GoG all the time for less than $3 so who is teaching buyers not to value games? Crazy sales on Steam give me a chance to catch up on games that I was somewhat interested in but I didn’t want to pay $40 for. I buy them as extra games not as replacement for games that I would really want and I get to see more of the variety of what is out there.
The sales are also an excellent alternative to piracy.


On April 17, 2012 at 1:30 pm

In all fairness I do think he has a point…

“While we’re all prone to the odd impulse buy, even small purchases are usually accompanied by a little internal debate.”

Haven’t you ever heard of the women who go to malls and shop for sales to get more clothes then they could ever wear? Men do it too in their own way.

“Only the very rich or the truly stupid will just dish out cash, sight unseen, just because an item is 75% off.”

Warren Buffet still lives in a house he bought for $31,500. Try getting richer than that.

Movie stars are a messed up category your talking about. Many of them are not truly rich as they spend it all BECAUSE of the life style.

There’s a lot of so called normal people who will spend money willy-nilly during a sale. Walk into home depot if they had a 50% off store wide sale and you’d probably buy more than you would have.

On one of these gaming sites the writer said he bought almost every game on steam because of the sales. If you look in forums around the net you’ll find people who bought games and they sit in their HUGH back catalog because of the sales.

However, devaluation is devaluation. Everything devalues. Faster is better for those who want it cheap although worse, but not necessarily so, for those who spend more.


On April 17, 2012 at 3:38 pm

I would rather learn my lesson on how to manage my money and spending habits from cheap games on steam then buying expensive products that i would never use. Fact of the matter is this guy has no say in what we do with are finances and really should mind his own business.

As for GOG, if he has a problem with valve then he should spend more time trying to figure out ways of stealing there customers instead of crying about it with trash like this.

-note to self, do not buy from GOG, they don’t really care about there customers-