Good Luck Faking Your Way into E3 This Year
The requirements to get a media badge at this year’s E3 are a lot more stringent than in year’s past, as the E3 Media Team is trying to cut down on the number of bloggers getting access to the yearly media-only gaming trade show.
Caps on the number of media badges issued are going to be enforced, and a site will have to be in operation and up-and-running for at least six months before the event in order to land press access. Bloggers can’t just whip up a lemonade stand of a gaming site and expect to get into E3, is the gist of the situation.
Here’s what the media team is telling badge applicants: “We require that sites be fully launched, operational for six months, and that the website receives a minimum of 8,000 monthly unique impressions as a baseline for each media badge issued.”
As PS Nation points out, though, while the requirements might make getting around in the conference easier, they also narrow the amount of dissenting opinion allowed to cover the biggest event in gaming each year. Established media outlets — the ones in good with publishers, who get access and therefore hits — get first shake, while little guys are left out in the cold.