Google's Gaming Ad Patent Raises Questions

Technology site Ars Technica has an interesting feature article detailing the 2005 patent by Google to use behavior tracking to create a model of player psychology. In light of the recent purchase of in-game advertiser Adscape could Google be looking to leverage this information to build somewhat intrusive demographic pictures about gamers, their gaming tastes and habits? Probably.

The story also goes on to describe how the technology could be applied to capture user information and allow the game advertising to be targeted specifically at you as a gamer including: how long you play, where you save and quit and how you manage risk and reward in a game.

Check out the link for the full article: Google patent for game ads evaluates user action psychology (Ars Technica).