GTA IV Advertising Ramps Up in NYC
You may have heard awhile back about how several “Wanted” posters for GTA IV protagonist Niko began appearing throughout some parts of New York City. Well, now it looks like the viral marketing has ramped up even more. Over the weekend, reader Nick sent us word that some graffiti had also appeared in one area simply showing Niko in full color. There’s nothing that clearly marks it as having anything to do with Rockstar or GTA, but it’s too uncanny a resemblance to be just a coincidence. And there’s now a huge mural of Niko’s “Wanted” poster on the side of a building in Manhattan. Man, I’m not even in New York, but I’m already excited about this game.
Thanks to Nick for the heads up!
Grafitti Image via 3rdRate LiveJournal
Mural Image via Kotaku