GTA IV May Steal Revenue From the Iron Man Movie?

gtaiv1-1.jpgMike Hickey, the analyst who said Halo 3 was responsible for poor movie ticket sales (as opposed to the fact that it was mostly pure dreck like The Heartbreak Kid at the time), is now predicting the same thing will happen when GTA IV is released.

“We anticipate the video game release of GTA IV on April 29 could dampen the potential from Iron Man’s theatrical release on May 2,” Hickey said in a Wednesday note regarding Marvel Entertainment stock.

“The last significant video game release, Halo 3, generated over $300 million in sales from its first week in the market,” he added. “Halo 3 was released on just one platform, the Xbox 360, and attached nearly 50 percent of the installed base. GTA IV will be released on both the Xbox 360 and PS3, which have both significantly increased their installed bases since the release of Halo 3. A GTA IV 25 percent attach rate to a combined Xbox 360 and PS3 installed base at its April 29 release would imply 5.8 million units sold or roughly $360 million in retail sales the first week of the game’s release.”

Yes, because a movie with awesome special effects and superheroes has the exact same box office draw as a comedy remake starring Ben Stiller. More likely, I’d bet the people who buy GTA IV are going to take a couple hours away from the game to go see Iron Man and fulfill their nerd duties. Or they might bring their consoles into the theater and do both at the same time.

Via Next Gen

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No Comments on GTA IV May Steal Revenue From the Iron Man Movie?


On March 12, 2008 at 9:09 pm

I don’t see GTA IV making any difference. Only a ultimate uber nerd wouldn’t take a few hours from a game to see a kick ass movie


On March 13, 2008 at 4:04 am

:roll: this is lame :roll:
Wtf does anyone care about this LAME article!!!! :shock: :shock: :shock: :shock: :shock: :shock: :shock: :shock:


On March 13, 2008 at 5:32 am

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On March 13, 2008 at 5:47 am

stalker i dont know if iron man is going to be awesome.. but i have high hopes for it, granted since the civil war stark is a candidate for the biggest douche of the year award..


On March 13, 2008 at 6:30 am

I think they may actually be right. If we all remember…Halo 3 launch weekend caused some low ticket sales at the box office.

Shawn Sines

On March 13, 2008 at 7:21 am


I think crappy movies cause low ticket sales – not game releases.. Halo 3 didn’t launch opposite anything worth going to see, just like Johnathan mentioned. Also high initial sales does not always mean people abandon the rest of their leisure activities. I don’t think we have any statistics or empirical proof to support that idea.


On March 13, 2008 at 8:41 am

there really are no solid statistics to prove the idea.. just probabilities. I don’t think anyone can deny the fact that v-games are becoming a top form of entertainment, so of course it’s going to cause a dent in other forms.


On March 13, 2008 at 8:59 am

its not about the people wnating to spend all day on the game at home. its to do with money more than anything. people will priorities as to what they want first. a game or movie. games cost alot more than movies. some people who buyy the game can’t afford to do both. thats why hes making the connection. not because of people not willing to go to spend more time on a game

The twin

On March 13, 2008 at 12:11 pm



On March 13, 2008 at 1:00 pm

@phil: games really don’t cost more than movies. For example, let’s say you take a friend to the movies.. that’s going to run you approximately $15 plus whatever snacks you get and most people buy snacks, so let’s say another $10. So far 2 hours of entertainment cost you $25.

the average video game is around $50, but you’re going to play even a short game for at least 10-15 hours. If we’re talking cost, a video game is far cheaper than going to a movie for what you are getting out of it.


On March 13, 2008 at 1:30 pm

Well honestly i dont think Iron man is gonna be anything but a crappy movie.. so they can blame GTA4 as a Excuse for it having poor sales i guess… maybe they can find something to blame Dare Devils poor sales on too.


On March 13, 2008 at 2:43 pm

I still plan on picking up GTA IV and watching Iron Man. I enjoy video games, but there’s nothing wrong with taking a break for a couple of hours to enjoy a flick with your friends.


On March 13, 2008 at 3:11 pm

I think the movie industry needs a big reform overhaul. I mean they reuse old movies and just remake them for christ’s sake. It’s ok to take an idea like a comic book or a book or a another piece of art, even making a movie based on a video game, but to reuse someone else’s idea is just well stupid. Also Ben Still is a horrible actor and not very funny, that’s why the movie failed. I mean what if they released I am Legend or Juno in the same week as gta4? Their box office sales wouldn’t decline because they were great movies. So you can’t blame a long awaited and excellent game on the sale of movie that’s a medocre reamake of a mediocre movie with a horrible leading actor/non-funny comedian. :cool:


On March 13, 2008 at 8:27 pm

Personally with the movie and music industries being total heads about P2P sharing, I’m glad. I hope they keep putting out awesome games and take 100% of the public away from music and movies. At least games are worth buying unlike any movies/music of late.


On March 13, 2008 at 8:28 pm

I like how they’re talking about video games taking money away from movies, as if the money belonged to the movies in the first place. Like a big movie comes out, and if anything interferes with that, it’s cutting into the rightful profits of the movie.

Face facts: movies aren’t the only things that cause midnight release parties anymore. You put out a movie the same weekend as a big video game release, and it’s like scheduling a TV show in the same timeslot as American Idol (sad as that is). Get over yourselves, Hollywood.


On March 13, 2008 at 8:42 pm

why everybody remind me the fact that gta is not already out there


On March 14, 2008 at 12:14 am for the hottest pron vids!



On March 14, 2008 at 12:58 am

@Richard, just thought I’d point out that I Am Legend is a rather poorly done film based on the novel of the same name by Richard Matheson. It’s actually been made into a film two other times. So…it’s just as pathetic. And I agree, we need more originality in the film business. I wouldn’t mind an occasional comic to film, but they’re done so often and so badly that…I just don’t care anymore. I’m not too sure if I’m going to see Iron Man, though I like comics a lot.
Maybe if they made a movie worth seeing in theater I’d actually go


On March 14, 2008 at 1:58 am

@the twins

try looking it up before you correct someone on an “error”

Dom Gatto

On March 17, 2008 at 3:02 am

Because, you know, it’s impossible to go see a movie after you buy a kick ass video game. Impossible.


On April 4, 2008 at 5:03 pm

just Because a movie comes out dont mean that every one in the world is going to go watch it and just because a game comes out dont mean that every one is going to buy it


On June 16, 2008 at 6:41 am

I don’t like both, the movie or the game
poor me :mrgreen:

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On June 16, 2008 at 7:54 pm

some people have to make decisions about their spending priority, there’s only so much to go around