Guitar Hero III Mobile Doing Extremely Well

A few weeks ago, I picked up a new phone and one of my first orders of business was to check out the selection of games available. After picking up Doom RPG (I couldn’t resist, it’s just very entertaining), I kept coming across Guitar Hero III Mobile, which Verizon was promoting fairly heavily. I considered buying it for about 10 seconds until I reached the baseless, yet seemingly solid conclusion that the game couldn’t be any good. Guitar Hero on a phone? That’s just not practical.

Well, practical or not, it seems that Hands-On Mobile and Verizon are making a pretty penny off the game — it’s already surpassed the one million downloads mark, which makes it the best selling game on Verizon phones for the first quarter of 2008. With an average of 250,000 songs played a day, it seems like people are really enjoying the game. Either that, or they don’t want to feel ripped off so they’re playing it until they feel they’ve gotten their money’s worth.

“We believe that a successful mobile game doesn’t originate from only gameplay, brand, or PR and marketing, but also from a long-term, community oriented, interactive experience, giving people as much as they can on their device,” said David McCaman, director of marketing for Hands-On.

Looks like I might have to re-evaluate my assumption that the game is a shameless cash-in.

via ExtremeTech