Guy Hopes to “Dethrone” Call of Duty With a Browser-Based FPS
Former senior vice president and head of publishing at Activision Dusty Welch has big plans. He wants to own Call of Duty’s ass with his new studio U4iA. He’s he wants to take down Call of Duty with a studio called that. Hilarious.
Even more hilarious, perhaps, is that the plan to rule the shooter world involves a browser-based, free-to-play FPS.
I created Call Of Duty to dethrone the established leaders back in the early 2000s, and you bet my goal at U4iA is to repeat that success again.
He created Call of Duty!
Providing a AAA, first person shooter experience in a browser is really what the end game is for us. And I think that’s going to help lead the new dynamic and a transition of gamers into the social.
OK, OK, I know what you’re thinking. This is just ridiculous, right? I mean damn. A browser-based FPS to take down Call of Duty? OK, more quotes. Sell us on this, Dusty.
Much bigger genre, sticky proposition, e-sport competitive first person shooters are the hallmark of why so many gamers are playing on Xboxes and PlayStation 3s today, and we’re going to provide a whole unique way to experience that in a AAA free-to-play package.
I just find this… unrealistic. But then I’m a negative person. Good luck, Dusty!
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