Guy Hopes to “Dethrone” Call of Duty With a Browser-Based FPS

Former senior vice president and head of publishing at Activision Dusty Welch has big plans. He wants to own Call of Duty’s ass with his new studio U4iA. He’s he wants to take down Call of Duty with a studio called that. Hilarious.

Even more hilarious, perhaps, is that the plan to rule the shooter world involves a browser-based, free-to-play FPS.

I created Call Of Duty to dethrone the established leaders back in the early 2000s, and you bet my goal at U4iA is to repeat that success again.

He created Call of Duty!

Providing a AAA, first person shooter experience in a browser is really what the end game is for us. And I think that’s going to help lead the new dynamic and a transition of gamers into the social.

OK, OK, I know what you’re thinking. This is just ridiculous, right? I mean damn. A browser-based FPS to take down Call of Duty? OK, more quotes. Sell us on this, Dusty.

I think that yeah, U4iA can match or exceed the user base that Riot is experiencing today [with League of Legends].

Much bigger genre, sticky proposition, e-sport competitive first person shooters are the hallmark of why so many gamers are playing on Xboxes and PlayStation 3s today, and we’re going to provide a whole unique way to experience that in a AAA free-to-play package.

I just find this… unrealistic. But then I’m a negative person. Good luck, Dusty!

via VG247

Follow Phil on Twitter: @philrowen

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5 Comments on Guy Hopes to “Dethrone” Call of Duty With a Browser-Based FPS


On November 28, 2011 at 3:05 pm

Derp. He didn’t “create” Call of Duty. Infinity Ward did. And good luck taking down any AAA title with a free to play, you’re not going to provide enough content to take down Call of Duty with a free to play, especially a browser based free to play.


On November 28, 2011 at 4:55 pm

The old IW created Cod and I wouldn’t be surprised is this fella was one of the goons that dismantled them shortly after MW2… Is he going to single handedly “create” the technology that will run this AAA browser game better than todays real AAA technology? the only decent fps I’ve seen in a browser is Quake 3 and I can just about remember playing that on a dreamcast years ago…. he should do his research and stop dreaming out loud!


On November 28, 2011 at 6:33 pm

Free to play is working out vary good for team fortress 2, f2p is where the money is at these days.


On November 29, 2011 at 8:19 am
“Free-to Play, AAA, Hardcore,Browser based games for the connected generation.”

lol that is a laugh, there is nothing hardcore about COD’s casual social media FPS. And “connected generation”, to me implies one more game social media network, to sign up for like, COD elite, battle-log.

So, I’m still a bit confused about their goal, how do they intend to truly compete, and dethrone COD from the consoles where it reigns king? This seems like a major under sight and/or just a lot of talking out their ass from this new group of misfits.


On November 30, 2011 at 3:48 am

Unreal Engine 3 runs on a Flash Environment now, that means Triple A games can be browser games.

So its possible to have a really good browser game but I doubt this guy will have the resources to pull it off, many f2p games have a huge crowd but they still cant beat the 18 million retail copies that COD can push plus all the DLC.