Halfbrick Devs Talk About Keeping It Simple (VIDEO)

I got a chance to take a look at Halfbrick’s upcoming iOS title, Machine Gun Jetpack, back at E3 2011, and it was glorious. It manages to take a tired genre of mobile games — the “endless runner” in which a character runs from left to right through a side-scrolling level, trying to survive obstacles as long as possible — and manages to make it awesome. Because you have a jetpack that’s powered by machine gun bullets.

Check out the video below, which gives a little better idea of all the ins and outs of Machine Gun Jetpack. Halfbrick is known for making simple games that are highly popular and addictive (see also: Fruit Ninja), and keeping it simple is at least half the battle.

Download the video here.

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