Halo 3 Captures Casual Gamers for Xbox 360
It should be no surprise that Guitar Hero III has captured the attention of many casual gamers, but according to a new study by online market research group BrandIntel, Halo 3 has generated an unexpected interest in casual gamers as well as a broader interest in the Xbox 360.
Between January 1, 2007 to October 4, 2007 Halo 3 generated much discussion about the Xbox 360, convinced many people unsure of whether the Xbox 360 was a worthwhile purchase to buy the game and like Guitar Hero III was very positively received.
Given the excellent marketing campaign launched well before the game came out, casual gamers and even people with no inclinations towards gaming could hardly avoid mention of Halo 3. It should be no surprise that the game garnered so much attention from casual gamers as well as the hard core fans. Perhaps if Nintendo had bothered to market for Metroid 3, it would have had similar results, but it seems that companies have underestimated the power advertising has on the consumer base, at least here in the U.S. even when the subject is a “hard core” niche game.