Halo 3 Helps Lead Xbox to Another Profitable Quarter
They said it would never happen, but Microsoft defied the naysayers once again as they announced this week that its Entertainment and Devices Division posted an operating profit of $89 million for the third fiscal quarter, which ended on March 31, 2008. Through its first three fiscal quarters, the division has seen an operating profit of $614 million, compared with a loss of $746 million during the same period in the previous year.
Microsoft attributed much of the success to the Xbox 360, which saw sales of $1.58 billion, which is an increase of 68%. The first three quarters saw an increase of 34% to $6.57 billion, shipping 7.5 million Xbox 360 systems, 1.3 million of which were in the third quarter.
“During the three months ended March 31, 2008, Xbox platform and PC game revenue increased $418 million or 85% primarily as a result of increased Xbox 360 console sales, Xbox 360 video game sales, and Xbox Live revenue,” the company said. “Xbox platform and PC game revenue increased $1.4 billion or 42% during the nine months ended March 31, 2008, as a result of increased Xbox 360 console sales, video game sales led by Halo 3, Xbox Live revenue, and Xbox 360 accessory sales.”
With GTA IV set to launch well in time to have the figures reflected in Microsoft’s fourth fiscal quarter, it’s likely that the Xbox division will once again have a successful quarter. But we’ll be judging that success compared with how the 360 fares against the PlayStation 3 in the Grand Theft Auto war.