Halo 3 Presents: Red vs. Blue Charity Challenge in Australia
Who says that the gaming industry doesn’t have a heart? In celebration of the massive success of Halo 3 for the Xbox 360, Microsoft is sponsoring a “Red vs Blue” charity event to benefit two Australian charitable causes: Mission Australia and Make-A-Wish Australia. The Red vs Blue charity campaign featuring online, radio, sports, and music challenges. Every challenge will feature a Red team representing Mission Australia and a Blue team representing Make-A-Wish Australia, with Xbox 360 donating prize money to the winning team.
The events started on October 2nd with the Music Challenge, where 15 Red and 15 Blue one-of-a-kind airbrushed Xbox 360’s signed by celebrities including Justin Timberlake, Rhianna, Pussycat Dolls, Matchbox 20, Snoop Dogg, Kanye West, 50-Cent and Ice Cube were submitted to eBay for auction. Each Xbox 360 has been uniquely sprayed with one of the faces of the stars – and you can get an idea of what they look like as when each “star” holds their likeness up for the cameras on the website.
The sporting challenge has sporting greats battling it out for the cause, and it includes sports stars Matthew Lloyd, Rick Kelly, Willie Mason and Anthony Mundine to name but a few. The latest challenge had Rugby Union stars Lote Tuqiri and George Smith in Hand Wars, where George Smith won the challenge and was representing the Red Team.
Gamers can also take part in the battle by playing the online golfing flash game Halo Fore where Xbox will be donating $15,000 towards the two charities. Gamer involvement will determine the winning team color, which ultimately decided which charity will benefit.
David McLean, Director of Xbox, says, “Xbox Australia is proud to support the Red vs Blue charity campaign. There will be a lot of great content on the Red vs Blue website’”
Sandy Brattstrom, CEO of Make-A-Wish Australia, says, “Make-A-Wish Australia is proud to be associated with Xbox 360 & Halo 3 and their Red vs Blue charity campaign. The money raised will go a long way towards making many more spectacular wishes come true for children with life threatening illnesses.”
Toby Hall, CEO of Mission Australia, says, “Not only is this a great fun campaign to be involved with, but it enables us to help the nation’s most disadvantaged individuals and communities get back on their feet.”
This is very exciting, I mean, who wouldn’t want an Xbox 360 of their very own with the likeness of the Pussycat Dolls on it? I am so excited I am doing the pee-pee dance right now! All kidding aside, this is a great cause and a fun way to get fans of the Halo series involved. My only qualm about this, is that Microsoft should give the money raised on both ends to each charity and then add more to the pot to make it an even number for both. Bill Gates, the ruler of the world, is rich enough to do so and has proven his devotion to charitable causes, so I am sure he will not let the losing team go without.
As of this post, the red team is ahead, and you can check out all of the action – along with some of those funny looking Xbox 360s at the official Red vs. Blue Australia website.