Halo: Reach Earns $200 Million in Day One Sales
At Microsoft’s keynote address at TGS tonight/today (depending on where you are in the world), Microsoft Game Studio’s Phil Spencer revealed that Halo: Reach earned $200 million in sales on Tuesday, its launch date. That’s a whole lot, but it’s actually not even close to the record, assuming we’re talking about worldwide numbers.
$200 million in one day is good enough for the third-largest entertainment launch ever, though. Coming in second place is Grand Theft Auto IV, which came in with $310 million on its first day in 2008, and the king, currently, is Modern Warfare 2, which earned a whopping $400 million on release day.
Still, Reach launched only on the Xbox 360, while GTA IV hit on PS3 and 360, and Modern Warfare 2 was on everything, pretty much.
Most importantly for Microsoft, however, is that Reach eclipsed Halo 3′s launch by $30 million, and it’s still the biggest release of the year by far. Of course, when you take into account that pre-orders for Call of Duty: Black Ops have been kinda through the damn roof, that title might be in jeopardy come November.
But for today, bask in the glow of success, Microsoft. You earned it.