Hey, Tim Schafer, Tell Us How You Really Feel About Bobby Kotick
You might want to microwave a bag of popcorn before reading this one, because it’s juicy as hell. JUICY. It’s so juicy, in fact, that I won’t even say whether or not I agree with Schafer on what he has to say. Because it’s that f**king juicy. Alright, here we go. Remember that Schafer’s Brutal Legend was supposed to be release by Activision before they dumped it and it was later picked up by EA, which Kotick obviously didn’t like. From an interview Schafer did with Eurogamer:
“[Kotick's] obligation is to his shareholders. Well, he doesn’t have to be as much of a dick about it, does he? I think there is a way he can do it without being a total prick. It seems like it would be possible. It’s not something he’s interested in.”
Brilliant. More juiciness after the jump.
“We can approach it like we approach bars of soap, where you’re just trying to make the cheapest bar of soap. He definitely has that kind of widget-maker attitude. I don’t think he’s great for the industry, overall. You can’t just latch onto something when it’s popular and then squeeze the life out of it and then move on to the next one. You have to at some point create something, build something.”
And this: “Hopefully he’ll go back to another industry soon. He could go to an industry that makes more money. Ball bearings! something that suits his passions more. Weapons manufacturing?”
I’m laughing hysterically at this, but I will take a second to poke a hole or two in the comments, even though I said I wouldn’t comment. Take this bit: “You can’t just latch onto something when it’s popular and then squeeze the life out of it and then move on to the next one.” I hate to break it to you, Tim, but this is how all mainstream entertainment works, generally. Yeah, you have some folks who have established themselves well enough, like Rockstar and BioWare, that they can do whatever they want, but the TV and movies and games industries are all rooted in the kind of thing Activision does with Call of Duty and Guitar Hero, to name two franchises, because you don’t mess with success until it’s no longer successful. And that’s not necessarily a bad thing, because all the money they rake in from the exploited franchises allows them to put money into interesting new IPs like Singularity or DJ Hero. Say what you will about Activision; they don’t ONLY rehash old franchises like Nintendo does.
In summary, Kotick does what he needs to do maintain Activision as a juggernaut so they can put money into whatever they want, including publishing independent titles like Brutal Legend. He represents the “evil” side of the industry, sure, but the industry would be much worse off if no one did what he does.
Money doesn’t grow on trees, Tim!