How EA’s Origin Can Save Itself

Right now, Origin is failing kind of miserably at this. You know what you get when you pre-order Mass Effect 3 on Origin? Nothing. If you want to play ME3 on PC, you’re stuck with Origin, and EA knows it. Feeling backed into that corner makes people unhappy. Even if EA did something totally minor, like knocking $5 off the price or giving away an exclusive e-comic or, really, anything, gamers might stop looking at Origin as an EA power-grab.

A Change in Attitude

Maybe Electronic Arts isn’t just creating and pushing Origin for the express purpose of screwing over consumers and refusing to split up the pie with Steam and other distributors — but it sure looks that way to gamers. The service seems to offer them nothing and EA everything. It does little or nothing to foster a sense of community among players. It feels like a tax, a line we’re all forced to wait in if we want the privilege of playing EA titles on PC.

For that attitude to change, EA’s attitude needs to change, or at least the perception of its attitude. It needs to stop coming off like a bully, pulling its games from the Internet and coralling them in its roped-off space, without giving gamers a reason to put up with it. And that doesn’t mean that EA should abandon Origin — it’s not going to happen even if everyone calls for it. It does mean that EA needs to project a sense that those of us standing in the line-up are more than just suckers waiting with our hands out for whatever slop EA chooses to chuck our way.

Origin, right now, makes it look as if EA has no respect for its customers. It wouldn’t take much to change that perception, and in so doing, save Origin from itself.

Join the Conversation   

* required field

By submitting a comment here you grant GameFront a perpetual license to reproduce your words and name/web site in attribution. Inappropriate or irrelevant comments will be removed at an admin's discretion.

3 Comments on How EA’s Origin Can Save Itself


On October 5, 2011 at 7:33 pm

I’ve had no problems with Origin and EADM before that.

I just think it’s mostly people angry who recently jumped on the BF3 bandwagon who are like “WHAAAAT”

Brandon J. Clark

On October 6, 2011 at 4:57 am

Wrong, Derka. I can’t stand the system. It’s slow, cumbersome, and works like crap. It’s the PRIMARY reason (amongst others) that I won’t be buying BF3.


On October 7, 2011 at 5:51 am

Try increasing your depression meds. Origin works fine enough here. BF3 itself is the primary reason I won’t be buying BF3. I’m over-all really impressed with Origin’s customer support / live chat, for immediate therapy, unlike Steam.


2002 Battlefield 1942
2003 Battlefield 1942: The Road to Rome
2003 Battlefield 1942: Secret Weapons of WWII
2004 Battlefield Vietnam
2005 Battlefield 2
2005 Battlefield 2: Special Forces
2005 Battlefield 2: Modern Combat
2006 Battlefield 2: Euro Forces
2006 Battlefield 2: Armored Fury
2006 Battlefield 2142
2007 Battlefield 2142: Northern Strike
2008 Battlefield: Bad Company
2009 Battlefield Heroes
2009 Battlefield 1943
2010 Battlefield: Bad Company 2
2010 Medal of Honor 2010 (yep feels like BBC)
2010 Battlefield: Bad Company 2: Vietnam
2010 Battlefield Online
2011 Battlefield Play4Free
2011 Battlefield 3

Been there done that already. ! How many more times am I suppose to have to do this ? It’s more than likely the cause of my melancholy.