Humana Developing Health Conscious Video Games
Trying to get gamers to do some exercise might be the easiest thing you could do. You just need the right video games.
Humana Inc. is trying to reach consumers and create a more health-conscious society, and the newest route they’re taking is by paying students at the University of Southern California from the school’s GamePipe Laboratory program to develop video games which incorporate exercise. More games for the Wii, maybe?
“When you think of video games, you typically think of ‘couch potatoes’ sitting in front of the TV, playing for hours,” Grant Harrison, vice president of Humana’s Integrated Consumer Experience division, said in a press release. “We don’t see the future that way. We see health games changing behaviors, basically the way families learn and engage in physical activity to improve their health.”
Humana is collaborating with Serious Games pioneer Digitalmill Inc. to develop the games, and also with Touchtown Inc. to develop games for senior citizens. Video games for all!