I Wonder Why Blizzard Trademarked Cataclysm

blizzard logoToday in the complete speculation department, we have this: Blizzard has trademarked the name Cataclysm. In fact, they’ve trademarked it three times, with the following descriptions:

1. Entertainment services, namely, providing on-line computer games; providing computer games that may be accessed via a global computer network; and providing on-line information in the field of computer gaming entertainment

2. Computer game software and related instruction manuals and guides sold together as a unit; downloadable computer game software; interactive multimedia computer game program; mousepads

3. Comic books, computer game strategy guides, trading cards, coloring books, adhesive stickers, rub-on transfers, notebooks, stationery-type portfolios, posters, greeting cards, calendars, instructional leaflets in the field of computer games, computer game instruction manuals, catalogs in the field of computer games, advertisement boards of paper or cardboard, photographs, art prints

So, now for the speculation: What in the world does all this mean?

Well, reading through the first description kinda makes you think that Cataclysm could be the new moniker for Battle.net. After all, providing online computer games would fit.

However, the second description makes me think that it could be a specific game, perhaps a new expansion for World of Warcraft, or one of those ‘un-named’ projects they’ve been hiring for. You’ve got boxed software, downloadable software, and a computer game program. Oh, and mousepads. Does anyone else think that one looks a bit out of place?

Finally, the third description could be a marketing campaign for either or both of the first two. After all, everyone knows the epic kind of marketing campaigns Blizzard can lay on if they really want to.

No matter what Cataclysm turns out to be, you can bet on two things: First, we’ll hear about it at Blizzcon in August. Second, it’ll sell like crazy.

OK, so now you get to add your speculation. What do you think this is going to turn out to be?

You can see the trademark listings at these three links:
Listing 1
Listing 2
Listing 3

UPDATE: Wow.com now says Blizzard has possibly acquired the domain name wowcataclysm.com. Kinda narrows down the old speculation, doesn’t it?

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