IGDA: Candy Crush Saga Maker’s Trademark Acts Are ‘Predatory’

The International Game Developers Association today called Candy Crush Saga maker King.com’s trademark enforcement practices are “overreaching” and “predatory” in a post on IGDA.com.

King.com recently has been the focus of much ire, after it received a trademark for the word “candy” in reference to its uber-hit mobile game, Candy Crush Saga. Since then, the developer has made a number of ignoble headlines, including those related to its challenge of a trademark filing for indie studio Stoic’s The Banner Saga, and allegations that the developer commissioned a clone of a game it could not license from the original creators.

King.com’s chief executive officer posted a statement in January on the company’s website, which claimed King.com had to protect its trademark even when it didn’t think another game necessarily might be confused with it, as in the case of The Banner Saga. The IGDA statement, however, says King.com’s actions contradict its CEO’s claims:

“While we understand and respect the appropriate exercise of Trademark rights, King’s overreaching filing in its application for the Trademark for its game ‘Candy Crush Saga,’ and its predatory efforts to apply that mark to each separate word contained in that name, are in opposition to the values of openness and cooperation we support industry wide, and directly contradict the statement King’s CEO, Riccardo Zacconi, made on 27 January (http://about.king.com/about/our-approach-to-ip).”

The announcement comes after King.com filed paperwork today for a $500 million initial public offering, according to a report from The Wall Street Journal.

Game Front has reached out to King.com and the IDGA for comment on the situation.


An earlier version of this story incorrectly identified the International Game Developers Association as the International Game Designers Association. It has since been corrected.


Phil Hornshaw is deputy editor at Game Front. Read more of his work here, and follow him and Game Front on Twitter: @philhornshaw and @gamefrontcom.

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