GamesIndustry.biz warns that more of your favorite games will soon be sporting in-game ads. IGA has signed an exclusive deal with Artix to supply 15 second video ads for its online browser games. Players can expect to see in-game ads for Adventure Quest, Dragon Fable and Battalion Minigames.
“The deal with Artix Entertainment allows us to offer further video options to our advertisers, leveraging the creative spots created for television as that medium continues to lose viewers,” noted IGA’s CEO Justin Townsend.
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