Industry Sales up 37 Percent from Last Year at $925 Million; Nintendo Still Leads Console Sales
Those price cuts are working out. Sales across the video game industry are up 37 percent from this point one year ago at $925 million, and Nintendo reigns across the board.
According to an article in Playthings.com, 425,000 Wiis were pushed out the door last month, with 405,000 DS sales as well. Following behind were Microsoft with 170,000 360 sales and Sony with 159,000 PlayStation 3s. I had to do a double take, though, when I saw that Sony had also managed the sale of 222,000 PlayStation 2s, and PSP sales were at 214,000.
Those PS3 sales have yet to pick up.
The rise in sales were due in large part to the price cuts of consoles, but Anita Frazier, an analyst with NPD, said the new content has been the biggest factor in pushing sales in general. “By far the most significant purchase motivator is the availability of desired content and that will play into hardware sales more than anything else,â€ she said in the article.
And it makes sense, too, because the hype around individual games are astronomic.