Jade Raymond Says Creating New IPs is Haaaaaaaaaaaaaard

Ubisoft’s Jade Raymond has an interesting thesis about why the gaming marketplace is flooded with sequels: because developers are lazy. OK, so maybe that’s not what she said, but what she said does seem to point to that truth: it’s easier to make a sequel than new IP, and so everybody just prefers to make sequels. Here’s what she told The Guardian:

Creating a new IP is a really tough task. There’s a lot of work you have to do when you’re creating a new IP that doesn’t have to take place when you’re building on an existing franchise. You have to ask yourself many questions, and not just on the gameplay, innovation or story, but basic things like, ‘What does the character look like? What is the character’s past?’

My brain is just not processing this information well. She’s saying that many developers are too lazy to make new IP, but she’s not saying that’s a bad thing? She approves? Is that really what’s happening here? Argh.

[Via VG247]

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2 Comments on Jade Raymond Says Creating New IPs is Haaaaaaaaaaaaaard


On October 19, 2011 at 10:28 am

The other issue is that it’s inherently riskier to produce and design new IP than it is to produce a sequel to an already established franchise, look at ‘Child of Eden’ for example.

Developers and studios look around at the shattered and now empty shells of their contemporaries and don’t want to take risks that could cause their own companies to fold. Its a horrible situation, but it’s not just the gaming industry that tightening its financial belts and reducing their aspirations accordingly until finances start to recover


On October 22, 2011 at 12:42 pm

Wow, now that sounds lazy and stupid. You know, there was a time where you couldn’t make sequels because there where no franchises. It is sad, really sad, and that’s why now indie games tend to be much more interesting and exiting. I do enjoy ACs, sure, but I hate it just never ends!

Oh well, at least she’s kinda hot (O WAIT, isn’t that SEXIST?)