Jade Raymond Says Creating New IPs is Haaaaaaaaaaaaaard
Ubisoft’s Jade Raymond has an interesting thesis about why the gaming marketplace is flooded with sequels: because developers are lazy. OK, so maybe that’s not what she said, but what she said does seem to point to that truth: it’s easier to make a sequel than new IP, and so everybody just prefers to make sequels. Here’s what she told The Guardian:
Creating a new IP is a really tough task. There’s a lot of work you have to do when you’re creating a new IP that doesn’t have to take place when you’re building on an existing franchise. You have to ask yourself many questions, and not just on the gameplay, innovation or story, but basic things like, ‘What does the character look like? What is the character’s past?’
My brain is just not processing this information well. She’s saying that many developers are too lazy to make new IP, but she’s not saying that’s a bad thing? She approves? Is that really what’s happening here? Argh.
Follow Phil on Twitter: @philrowen