Jagex: Physical Retail Will Vanish within 10 Years
According to the developer of Runescape, physical retail copies of games will be extinct within 10 years.
Jagex chief Mark Gerhard told an audience at the BAFTA Question Time event:
I think, 10 years out from now, we’ll be talking about [physical] retail nostalgically, as a museum piece. I don’t think there’s much there that would give it a second life.
It’s sad to see an institution decline, but the writing has been on the wall for quite some time – the internet didn’t happen yesterday… People are still playing games. They’re still doing business; they’re just doing it in a different place… If you don’t adapt you die. It’s as simple as that.
The times, they are a-changing. Personally, I miss the big ol’ computer game boxes, complete with giant manual filled with lore, art, and complete instructions. But you can’t argue with the convenience and “production” cost reduction of digital sales.