Kabam Buys Naming Rights to Cal-Berkeley’s Football Field
The University of California, Berkeley — long thought of by my family in Alabama as a bastion of anti-capitalist hippie libruhl activists — has sold the naming rights for the field at its newly renovated Memorial Stadium to mobile- and browser-game up-and-comer publisher Kabam. The deal is for 15 years and cost Kabam $18 million. That sum will account for one year’s payment on the debt the university incurred to pay for the stadium renovation (of like a hundred years of payments).
What this means in a real-world sense is that the place the Cal Bears play football will be known as Kabama Field at Memorial Stadium, and the Kabam logo will be painted on the field at each 25-yard line, with additional signage at midfield in front of the Cal bench and elsewhere.
Now, probably somebody is ticked/weirded out that Kabama — which pushes microtransactions in all its games, which are f2p; examples include The Hobbit Kingdoms and Fast & Furious 6: The Game — is sponsoring the field at a generally left-leaning university in what probably is one of the most generally left-leaning metro areas in the USA. But if we’re going to poke holes there we should probably go all the way and start wondering why they would have a football team in the first place given all the baggage that comes with that.
Ugh, whatever, none of this crap matters. Roll Tide. Welcome to the new age.