Ken Levine Announces BioShock Infinite Reversible Cover

After a year in which the unexamined sexism of the video gaming industry is being subjected to greater scrutiny than perhaps any time in industry history, it was weird to see a canny player like BioShock Infinite studio Irrational Games really step into the mess unnecessarily. But step the did this week when it was revealed that the cover of the upcoming game is the most generic bullshhhh ever.

No, really, Levine openly admitted to Wired that he designed it for Frat Guys and other assorted douchebags. “We went and did a tour… around to a bunch of, like, frathouses and places like that. People who were gamers.” The take-away is that advertising their game with one of the main characters featured on the cover would hurt it. Why, I don’t know. Frat guys are NEVER going to play BioShock Infinite, and why on earth Levine thinks otherwise is beyond me. Way to insult your fanbase, schmendrick.

Apparently, the subsequent torrent of mockery flung at him from the people who would actually buy the game caused him to have a change of heart, because he’s announced on the Irrational site that never mind, BioShock Infinite will have a reversible cover with art chosen by the fans.

I’m happy to announce that the game will come with a reversible cover.

But that’s not all. We want to hear your voice on what that cover should be. To that end, we’ve arranged a poll below that lets you choose from several potential reversible covers. I’ve got my favorite, but I’m not telling which. We’ve got to do this quickly to meet our print deadlines, so vote soon. Like, NOW!

But what’s that you say? You want even more choice in covers? We’re also going to be arranging a whole mess of MORE alternate covers which will be available to download and print yourself. Of course, these are free and we’d love to hear your thoughts in the forums as to what you’d like to see.

The available covers are pretty great, even the one that’s just a reworked version of the POC they unveiled earlier this week. And best of all, Ken Levine learned a valuable lesson about not giving the impression that total douchebags are more valuable to you than the fans who’ve stuck with your series from the beginning.

Here’s one of the contenders. See the rest here.

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1 Comment on Ken Levine Announces BioShock Infinite Reversible Cover


On December 15, 2012 at 6:51 pm

That one is terrible! Was the guy on backgrounds duty off sick the day they designed it or what? Designs 2, 4 and 6 are great though.