Posted on February 27, 2008,

Ken Levine Not Worried About Potential Acquisition

ken-levine.jpgThere’s a whirlwind of news surrounding Take-Two and the potential EA buyout of the company. But the creative director at2K Boston (which is owned by Take-Two) isn’t concerned. He believes that the talent is critical to the equation, and that the suits have to keep that in mind so that they don’t end up losing what they are essentially investing in.

“If the people with the money don’t realise that the people with the talent are critical to what they do, then the people with the talent will go elsewhere,” he told last week at GDC.

“Look at the Call of Duty guys who came over from the Medal of Honor franchise. It’s the talent,” he explained.

“You can do a game, but if you don’t have the talent – maybe you’ll sell a lot of a sequel or something, but you need the talent to keep it going.

“The question is, are you building up the brand or are you damaging the brand? You have to be very careful with brands.”

Levine raises a good point. If the entire team from BioShock were to leave before developing a sequel, the second game would sell based purely on the name alone. But if it didn’t live up to the standards set in the original game, gamers would lose interest in the series.

The full interview with Levine will be going online tomorrow, so we’ll keep an eye on that to see what other interesting nuggets came from the talk with Levine.

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