Kinect Games Might Be Getting Interactive Ads
The folks at ad agency Saatchi & Saatchi think they’ve got a new type of ad that’ll totally work great with Kinect by allowing users to interact with this sort of. I’ll allow The New York Times to explain it.
Using voice commands, gamers will be able to send messages about an ad to a social networking site like Twitter by saying “Xbox Tweet.” Advertisers who want to send more information about a product or promotion associated with a campaign can prompt Xbox users to say “Xbox More,” which will send users an e-mail with the information they wanted.
Other examples included “Xbox schedule,” to send a notification to your phone to program your DVR to record whatever show is being advertised, and “Xbox near me,” to send a map to your phone showing where to buy an item.
This is… whatever. I don’t really understand it. The NYT report says advertisers can use TV advertisements like this, but I don’t get where one would find these advertisements in games. Video ads are rare in games; I’m not sure I’ve ever even seen one. So what the hell?