Kotick: Call of Duty Movie Could “Taint the Brand”
Activision no interest in adapting the Call of Duty series for a feature film, according to CEO Bobby Kotick.
Speaking with the New York Times, Kotick pointed out — in gentler words — that movie adaptions of games tend to be flops, stating, “Movies based on video games rarely please devoted fans and could taint the brand.”
Activision has allegedly been approached by several studios with the proposal of making a Call of Duty movie, but the company has turned down their requests.
The franchise certainly makes enough money that risking a movie flop isn’t that enticing an offer, but I find it quaint that Kotick believes a movie could “taint the brand.”