Kotick Unconcerned About BF3, PC Gamers

After Battlefield 3‘s E3 presentation blew the Modern Warfare 3 footage out of the water, it’s no surprise Activision felt the need to save face. In an interview with CNBC at Nintendo’s E3 press conference, Activision Blizzard CEO Bobby Kotick has expressed his skepticism regarding BF3′s ability to compete with MW3 on a financial level.

“So far, I’ve only seen Battlefield 3 on a PC,” said Kotick. “I haven’t seen it on a console where the bulk of our business is.”

Although most BF3 footage we’ve seen has been from the PC version, Monday’s EA press conference did reveal PS3 multiplayer gameplay.

“If it’s just a PC title, as it looks like today, that’s just a small audience to participate,” Kotick added, concluding a message that seemed intended to assuage shareholder concerns.

The quintessential businessman, Kotick’s priorities are clear: focusing on the markets that bring in the most sales. Why bother with “just” a PC title, right? PC gamers are “just” the small audience that made the original Call of Duty such a success that it spawned a successful franchise that has earned Activision hundreds of millions of dollars to date.

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11 Comments on Kotick Unconcerned About BF3, PC Gamers


On June 8, 2011 at 9:16 am

Oh man, I really hope BF3 obliterates MW3, it would be so satisfying to see this guy eat .


On June 8, 2011 at 10:17 am

What a douche. I’ve ed about the stuff EA does for years, but never again will i complain knowing now what the competition thinks of gamers like myself. Way to alienate potential customers, dumbass.


On June 8, 2011 at 10:22 am

Oh yeah, and if PC games were such a small audience then why is it that Starcraft 2 has sold over 4.5 million copies? Make games that suck less and you’ll sell more, it aint complicated.


On June 8, 2011 at 10:49 am

PC gamers a small audience?

All I got to say to that comment from Kotick
is you just lost a PC customer I will never
buy a game from your company again!

PSSSSH what a gluteus maximus hole

Ron Whitaker

On June 8, 2011 at 11:14 am

“PC gamers are “just” the small audience that made the original Call of Duty such a success that it spawned a successful franchise that has earned Activision hundreds of millions of dollars to date.”

This. ^^ If it wasn’t for PC gamers, Call of Duty would have died years ago, and Activision would still be trying to subsist on remakes of Pitfall for the DS.


On June 8, 2011 at 12:05 pm

so the multiplayer video was on the ps3 eh? looks just as good as the pc version. As long as the game is good i dont care what system its for i will still get it.


On June 8, 2011 at 12:40 pm

you Kotick! I’m a big COD fan but for this I hope the franchise eats dust in November.
Go BF3


On June 8, 2011 at 2:56 pm

What an idiot, especially when you consider how large of a chunk of income the company he runs gets from a little ol’ PC game called World of Warcraft. I mean, hardly anyone actually plays that game the audience is so small…


On June 8, 2011 at 4:22 pm

Well I understand how sales work, but lets put this another way:

Would you rather be a part of an army of super intelligent, well trained men that numbers in the 10′s of thousands, or in a group of mentally challenged rookies which number in the 100′s of thousands?

And all while insulting PC users who made COD what it is, which is what as someone mentioned above, and someone else in your company is telling GameFront that “we’re trying really hard to please PC users” really goes to show what’s going on over there. And its the same things I’ve been mentioning, don’t update the game, churn out BS expansion packs which will be marketed as new games and sold at 60 dollars, ten higher than any new game SHOULD cost. And not to mention be forced to pay for new content, and an absurd amount of money for what you get, when you think about it.

Sadly these people will be around, pissing us all off for years to come, due to the ignorance of the console user base.


On June 9, 2011 at 6:45 pm

What this stick is forgetting is that if it is better then Modern Warfare then people will buy it.Its not unheard of people upgrading their PCs just to play one game.


On September 28, 2011 at 11:10 pm

Kotick looks like a big turd sandwich