Kotick Unconcerned About BF3, PC Gamers
After Battlefield 3‘s E3 presentation blew the Modern Warfare 3 footage out of the water, it’s no surprise Activision felt the need to save face. In an interview with CNBC at Nintendo’s E3 press conference, Activision Blizzard CEO Bobby Kotick has expressed his skepticism regarding BF3′s ability to compete with MW3 on a financial level.
“So far, I’ve only seen Battlefield 3 on a PC,” said Kotick. “I haven’t seen it on a console where the bulk of our business is.”
Although most BF3 footage we’ve seen has been from the PC version, Monday’s EA press conference did reveal PS3 multiplayer gameplay.
“If it’s just a PC title, as it looks like today, that’s just a small audience to participate,” Kotick added, concluding a message that seemed intended to assuage shareholder concerns.
The quintessential businessman, Kotick’s priorities are clear: focusing on the markets that bring in the most sales. Why bother with “just” a PC title, right? PC gamers are “just” the small audience that made the original Call of Duty such a success that it spawned a successful franchise that has earned Activision hundreds of millions of dollars to date.