Latin Placeholder Text Makes for the Best Poster Pullquotes

R.U.S.E. is not a bad game, so don’t let what I’m about to show you color your perception of the game itself. See, perhaps some of the folks at Ubisoft who were making posters weren’t having the best day ever when they sent this thing to be printed. Look at this.

Back in the day when I used to do newspapers, we once let a photo cutline with that same placeholder text get through, and I yelled at somebody and started drinking like I always did because newspapers is stressful work, damn it. This is much funnier than that, because it didn’t happen under my watch and because it’s a big-ass game poster that says “Lorem ipsum delore amet” -MAGAZINE. That’s just amazing. Keep up the good work, Ubisoft.

via reddit

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6 Comments on Latin Placeholder Text Makes for the Best Poster Pullquotes

guy smiler

On September 24, 2010 at 5:21 am

I’m 12 and what is this


On September 24, 2010 at 6:45 am

It is a nonsense phrase, similar to The Quick Brown Fox…lazy dog, as a way to show each letter in a font style.

IOW, a major OOPS, plus there is no such thing as -MAGAZINE.

It’s a placeholder for a future, positive, review, to be pasted in later.

I wish they had used The Quick Brown Fox though !


On September 24, 2010 at 6:58 am

“Lorem ipsum delore amet” is place holder text designed to mimic the letter usage, word character count and spacing of the english language. Someone should have replaced it with some quote from a real magazine.


On September 24, 2010 at 7:14 am

I don’t get it.


On September 24, 2010 at 9:25 am

More on Lorem Ipsum. It’s actually Latin, an excerpt from “The Extremes of Good and Evil” by Cicero. Printers in the 1500′s came across the passage and started dropping it in as dummy text. Because to a scanning eye, it looks genuine, but it reads as gibberish. So what you’re paying attention to is the overall layout and design, and not some jokey crap the typesetter put it for fun.

kopfschmerzen ursachen

On February 16, 2011 at 2:02 pm

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