Lichtenstein Transformed into Halo Land
Lichtenstein was transformed into a futuristic war zone to mark the launch of Halo 4. For one day only, the mountainous landscapes of the Liechtenstein countryside became a stage for a sci-fi saga, complete with pyrotechnic explosions, thunderous sound effects and cinematic set builds.
Xbox 360 worked with government-owned Liechtenstein Marketing to transform the country. The unique makeover included a reimagining a 13th century castle, the overtaking of an entire quarry, the creation of a military camp in the countryside, and finishing touches such as the use of bespoke props, special effects and pyrotechnics.
The entirety was brought to life by fifteen actors that took guests on a two-hour adventure, which involved “decoding a series of cryptic clues to help save mankind from extinction by fighting off the threat of an attack.”
Check out the teaser:
Well… that’s quite a teaser. I was expecting a little more, there, but it did leave me wanting to see the full thing, so mission accomplished.