Lookout, Retail Stores: U.S. Gamers Spent More Without Going to Stores Last Quarter
Market research is showing that more gamers spent their gaming dollars outside of traditional brick-and-mortar retail stores than inside in the third quarter of 2011.
The numbers come from NPD Group, which states that U.S. gamers spent $1.64 billion on gaming in Q3 2011 without actually going to a retail store. That includes a lot of things, though — including rentals, used game sales, digital downloads, DLC, Facebook games, subscriptions and mobile games.
On the flip, U.S. gamers spent roughly $1.3 billion in retail stores on new games. Once you throw in hardware and accessories and the like, the total number of gaming spending for the quarter goes up to $4.2 billion — about 11 percent less than gamers spent during the same period in 2010.
It’ll be interesting to see the numbers that account for November of this year, though. Chances are good that with all the huge releases in 2011 that were packed up right ahead of the holiday season, the story these numbers tell could change.
Read the full report here.