Mad Catz Continue Call of Duty Partnership, Buys Headset Maker Tritton
Hardware licensing is apparently a lucrative arrangement, especially if you slap Activision’s Call of Duty brand on it. Along with the upcoming Call of Duty: Black Ops, the manufacturer is producing a line of console accessories featuring the franchise’s name and specific branding.
Why is that sexy? I’m not sure but if you’re one of the die hard Call of Duty fans who just has to have everything from game controllers to underoos brandishing the shooter’s pedigree then you are probably pretty excited by this news.
David Anderson, Activision’s Head of Business Development, declared that the continued partnership was a good thing all while plugging the upcoming game and its development studio Treyarch. “I’m sure that fans of the Call of Duty franchise will be as excited as we are when they see what Treyarch and Mad Catz have planned for this fall’s release.”
Mad Catz made a number of interesting moves in recent years, including purchasing Saitek, a company known for its high quality flight sim controllers and backlit keyboards. Along with the Activision announcement word also cam forth that the company was acquiring headset maker Tritton Technologies. Quality headsets and a recent contract to be the key partner of Harmonix on Rock Band accessories certainly increases the company’s stock with gamers. Could this mean that Mad Catz, once the joke of the game accessory hardware industry, is making the right moves to challenge Logitech for their piece of the pie?