Madden Had a Good First Week
So apparently the worst choice of cover athlete in franchise history didn’t turn off gamers at all, as Madden NFL 12 has actually increased its first-week sales total over last year. 1.4 million copies of the game were sold in its first week on shelves, which is a mammoth number and not one I really have jokes for. I mean s–t that’s a lot of games.
Furthermore, EA Sports is making plenty of dough in the digital realm; “digital gross revenue” is up 78% over last year, thanks to the Madden Ultimate Team. Looks like all that nickel and diming is really paying off for those guys.