Mark Jacobs Interview Reveals EA Mythic Name Change

During a recent interview with MMORPG.com, Mark Jacobs, VP and General Manager of EA Mythic, dished about the highly anticipated Warhammer Online: AoR. In doing so, he announced that EA Mythic will be dropping the “EA” from its moniker and going back to just plain old Mythic Entertainment.

For those who do not know, or cannot remember, Mythic was originally the company’s name before being purchased by EA. While he emphasized that the change back to the original name had nothing to do with any changes within the company, he explained that it was due to EA’s recent attitude regarding its development studios. EA’s change of heart must have something to do with John Riccitiello because he seems to be much more open and approachable since coming back to EA in 2007 as CEO.

According to Jacobs:

“We’re still part of EA this is a name change and both Mythic Entertainment and EA are well represented in the game[s], on the box[s], etc. but the developer is going to be officially Mythic Entertainment. I’ve always been a believer of separate branding. I think that this is a wonderful example of how things at EA are changing. Both John [Riccitiello] and Frank [Gibeau] have spoken multiple times about city states, more freedom, that sort of thing, and I think this is an obvious example. ”

Great. Now I feel horrible for comparing EA to a bloodthirsty warlord.

For more on MMORPG’s interview with Jacobs, you can hit the link below. They are promising to post part two of the interview later where Jacobs announces three more interesting things concerning WH Online. If you are a fan of the franchise or are just looking forward to this new MMO from Mythic Entertainment, you won’t want to miss it.

Via: MMORPG.com

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1 Comment on Mark Jacobs Interview Reveals EA Mythic Name Change

Gauldar

On July 11, 2008 at 1:31 pm

EA’s name has popped up in gaming news in the past, but carries alot of negativity because of it. I am sure they want Warhammer to do so well they are willing to remove the fecal smear infront of the name Mythic for marketing purposes, and so people don’t mistake it for a ty sports game run by an over-worked development team that is getting ready to be laid off.